Yes. All sales decisions are emotional. I used to teach this in a sales class.

Many years ago, I learned as a copywriter that you sell by appealing to someone’s emotion. Once you’ve sold them, you feed them logic and reason so they can justify their decision.
Logic and Lotteries Failed To Persuade The Vaccine Resistant. But Pain Might
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Barry Davret
Carol Lennox. LPC, M.Ed.
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Aug 1, 2021
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Yes. All sales decisions are emotional. I used to teach this in a sales class.
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Written by Carol Lennox. LPC, M.Ed.7.5K Followers
·2.9K Following
Psychotherapist sharing new choices. Leans far Left. Mindfulness practitioner before it was cool. LPC, M.Ed. Helping you make a difference every day
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