To Specialize or Diversify…That Is The Question
Or, Should We Really Put All Our Branding Eggs In One Basket?

A recent story on how to make money blogging suggested finding a niche to write about. On the surface, this makes sense. It helps with using keywords and SEO. It can establish you as an expert. Both of these help with marketing and branding. But what about those of us with myriad life experiences and interests? Those of…